4 Steps to Promoting your Blog With Email Marketing
Usually, the blog promotions process looks like this: bloggers compose and publish a blog on the company's website, blogs are posted on social channels and, where there's space, news-letters include those articles. Blogger is awaiting Google's blog index, and is hoping that the search results page will be favorable.
And with this strategy, you can often crack. But a constructive and more strategic approach will help to improve your page views, improve your organic research results, and increase reader engagement by targeting your blog through e-mail marketing or blog digesting.
The following article discusses the steps needed to build and submit a blog digest to promote your blog and create a list of your posts and emails.
1. Pick a tool
Next, you must determine which method to use to digest your blog. We use SendGrid Marketing Campaigns, to create a weekly email to strengthen our brand, which offers a more visually attractive email.
If you are looking for design assistance and models, check out the free e-mail marketing templates of SendGrid to get in and get your campaigns started immediately.
2. Decide a modulation
After you have selected how to send emails to your blog, specify how often the digester can send emails. There are several options:
· After each blog has been released – it is not advised to post more than a few times a week so that email overload is prevented.
· Weekly – every Monday at 10 a.m. EST, for instance. If you post more than once a week this choice is perfect.
· Monthly, every month, for content systems that post one or less blogs each week, it would be a great choice for them.
When you build up your cadence and your blog digests your muscular memory, the cycle becomes second nature.
As a sender, you must ensure that customers/ prospects receive enough contact points to remain loyal and interested to your brand. You would like to receive updates on related deals and notifications for subscribers at a discounted cost.
So, how can the balance be found? Checking is also your best bet if you're a sender. A / B will search various frequencies to find the most potential with your campaigns. This number will be different for each sender, so it can help you compare your program with some benchmarks.
I think that you should not send e-mails simply to spread a wide web and to hope that someone opens and clicks! It is important to mention quickly. This is all about being motivated and wanting to honor the recipients ' actions.
3. Create targeted content for your audience
It's time to build your content now! It includes a custom subject line, pre-header text, title, copy of the body and CTA file.
Remember that your email marketing list and blog reader list may be comprised of various audiences according to your marketing program. In general, if someone signs in to read your blog, they are interested in educational content, including coupons, up-sales and sales content, through promotions and e-mails.
Blog subscribers are definitely a lead, but they might be far more than anyone who asked to speak with your sales team. This distinction should therefore be expressed in your text.
Tips for your site digestion when you write your email:
· Be a conversation maker– your audience and those who trust your content are your blog subscription list, so keep it in conversation to engage them.
· Typically, shorter is better – copy quality still wins over many. In your emails you don't have to provide every last detail. Save your landing page some content.
· Ensure you have a good method of editing and pre-sending!
4. Measure the feedback
You will start to compare your commitment measures such as opening and clicking and make changes depending on how your recipients react to your content once you start sending blog digest emails.
You start to look at other approaches, like your click to open rate (which is also known as a related metric), when you get confident with monitoring baseline metrics. These commitment measures help us to validate our content and to decide whether it is meaningful and resonant.
5. Create an email list to kick-start your Email Marketing Campaign
You also need to create an elaborate email list to roll out your emails. For this purpose, you can collect the emails from a range of sources but we recommend an email address finder.
A good anymail email finder will provide you with a verified list of email addresses. That list will be fresh and it will save your IP from being blacklisted and prevent your emails from ending up in the SPAM folder.
Findemailaddress is a tool that acts as a business email finder and finds valid email addresses of prospects working in any business.
This business email finder uses the company domain of the prospect along with their full name and returns their email address. All of this is performed instantly and with great accuracy.
You will also spend a lot of time researching and writing your company blog material. Failure to implement a blog marketing policy ignores the customers and prospects.
A blog digest will help you improve your content, engage your users and evaluate your efforts to make you more effective and comfortable, if correctly conducted and regularly calculated.